Indeed helps Gen Z gets jobs — faster | Ad Campaign | 2023

Gen Z is tired of constant online networking and curation that comes with the job search.

We wish we could just hit “apply now.”
Thankfully, Indeed helps people get jobs — faster.

My role: I created storyboards, digital assets, and set choices for the videos presented. I also brainstormed with the initial concept with the copywriters, and communicated the stylistic choices of the videos to the production team.

AWARDS: District XI AAF - Best Creative Executions (NSAC)

Hulu and YouTube Pre-roll/Midroll ad

Storyboards that I submitted to Production

TikTok and IG Reel Concept (Get Ready with Me + Tiny Mic Interview)

Organic Social - Stories

Organic Social - Posts

Job Map Kiosk concept: showing companies that are filtered “Open Interview Today” on Indeed, allowing applicants to jump to the interview process and get hired faster.

Iteration Process

The creative department utilized Figma Jam to post and review iterations of our executions in different channels (Digital, OOH, Experiential). This is a snippet of Art and Copy’s editing process, and how we gave each other feedback and directions for each round of submissions.

Tip: Select the “fullscreen” icon, use “+” and “-” to Zoom in and out, and move the document with your cursor. Exit with the “Esc” button on your keyboard.

Content Testing

We proposed to use Attention Predict, an AI Prediction Tool to test the effectiveness of our creative executions in holding the attention of the audience. “Warmer” spots on the heatmap indicate higher attention within the image.

The Team

Creative Leads

Bella Noe, Zach Whitley, Katey Williams, Michael Walsh

Art Direction

Zoe Gale, Ama Allen, Katerina Triantafillou

Design

Josh Maruyama, Ally Woodring, Sophia Fuselier

Copy

Francesca Meninger, Veronica Thede

Production

Niklas Kedefors, Maya Merrill, Claudia Lee