Katey Williams
Art Director + Designer

hello@createwithkatey.com | 541.801.6506 | Eugene, OR

Experience

​​Various Clients | Freelance Art Director + Designer | ​2022 – 2023​ 
​​Industries: Conference and Events, Jobs and Talent, Healthcare, Education, B2C, Healthcare, Music 

  • Prepared various marketing materials for digital and print for purposes of promotion, fundraising, and informing attendees and sponsors of in-person events of DisOrient Asian Film Festival. 

  • Created and edited proofs of print programs, signs, digital assets, and floor plans for 3 major US conferences in the educational sector (in collaboration with a team of web developers and graphic designers), ensuring precision and thorough adherence to client briefs. 

  • Designed pitch decks and internal presentations for handoff and presentation to account representatives and client liaisons. 

  • Developed static and video weekly content by producing visuals and writing captions for 2 social media pages in the healthcare sector; appealing to patients, nonprofits and community partners. 

  • ​​Collaborated with web developers to optimize client landing pages and product catalogs​ through Figma prototypes. 

  • Utilized attention-prediction software, Attention Insights, to test success of visual assets while pitching digital ads. 

  • Creative-directed and led a team of 7 designers and various producers and copywriters to research and create a spec campaign for prospective Gen-Z users of Indeed’s job search site, ensuring that pitched creative concepts and ad placements are on-strategy and on-budget. 

  • Edited and animated motion and video assets for the Indeed campaign pitch deck and video executions, winning “Best Creative Executions” in the American Advertising Federation District XI student Ad competition. 

  • Produced brand assets for WatchDogs Media Literacy Game, teaching middle schoolers in the Eugene Bethel District how to discern misinformation online. 

  • Animated and designed a visual identity to elevate local Bay Area musician (Yungdoms)’s brand. 

Omnicom / DDB Holding | Junior Art Director (AT&T and State Farm Contracts) | June – August ​2022​​​​​ 

  • Designed weekly social media visuals for former AT&T Business CEO, Anne Chow. 

  • Prototyped B2B communications emails for AT&T store owners and State Farm Insurance agents for testing. 

  • Collaborated with Omnicom agencies to design web and organic social banners for AT&T (FirstNet & Family)’s “Connecting Your Worlds” national campaign.

Parachute Media (Startup) | Design Lead | 2020 ​–​ 2021 

  • Collaborated with designers and artists to create the brand guide; establishing best practices for directing, refining, and executing Parachute’s visual brand.  

  • Devised a visual strategy for Parachute’s editorial sections (with accompanying social media assets) by investigating the brand’s values and engaging in visual exploration. 

  • Led a team of 6 designers to illustrate and select imagery for 100 articles published on Parachute’s launch using project management software and art direction skills. 

  • Partnered with mental health organization, Don’t Mind Me, to produce its brand identity to be used for fundraisers and media content. 

Education

University of Oregon, BA Advertising (2023) | Minor: Audio Production 
Magna Cum Laude, Kappa Tau Alpha Honors Society Member, Departmental Honors,
Multicultural Advertising Internship Program (MAIP) 2022 Fellow

Skills

Software Proficiency: Adobe Creative Suite, Figma, Keynote, Canva, Logic Pro, Ableton, Microsoft Office, G Suite, Meta Business Suite, Asana, ClickUp. 

Creative Abilities: Visual Identity, Content Testing, Deck Design, Video & Audio Preproduction, Content Writing, Custom Typography, Video Editing and Animation, Storyboarding, Color Correction, Print Production, Visual Concepting and Research, Creative Team Management, Pitch Presenting, Generative AI. (Also open to learning new tools that emerge in the industry).