Hot Pants, Brought to You by Bold Denim | Fashion Branding | 2023

Bold Jeans was started by a group of fashion-forward friends who wanted to make a statement with their clothing. They noticed that the fashion industry was lacking in bold and bright colors for jeans, and they decided to change that.

As a requirement from Brand Brief, the Bold Jeans Brand Project needed to capture Bold Jeans’ unconventional style in its brand identity, social images, and store concepts. The brand’s model and voice is meant to capture Millennial and Gen Z consumers.

My role: I creative-directed and designed the brand identity, social images, promotional content, and in-store experience concepts by embodying a “Y2K flea” vibe that Millennial and Gen Z fashion consumers love. The result is an edgy, fun brand that captures the individualistic nature of unconventional fashion paired with the familiarity of nostalgic visual elements.

Launch promotional material and graphic for a discounted style from the Bold Jeans store

Retail Experience Concept

The Logo and Wordmark

The Style Guide

Inspiration

Pinterest board curating design ideas, store concepts, and brand assets